Leading freelance copywriter, Peter Willis Copywriting has experience in writing and editing newsletters, DM, direct repsonse, direct marketing, direct mail, press releases, newsletters, letters, brochures, POS, adverts, website content and radio ads.
     Copywriting and editing for web and print
 Professional freelance copywriter with b2b and b2c experience writing and editing ; newsletters, brochures, press ads, annual reports, direct mail, web content, direct marketing, PR, POS, radio, leaflets, prospectuses, handbooks and catalogues Creative freelance copywriter with consumer and business experience writing and editing copy for the education, property, public sector, finance, health, travel, publishing sectors, and more.Experienced freelance copywriter; newsletters, DM, direct repsonse, direct marketing, direct mail, press releases, newsletters, letters, brochures, POS, adverts, website content and radio.
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Copywriting Portfolio - Ordnance Survey

Copywriting Portfolio - Ordnance Survey


PW Copywriting Portfolio - Ordnance Survey

Research commissioned by Ordnance Survey showed an alarming confusion amongst customers and consumers over their Business Mapping Service, and with little or no consistency in their literature it was clear why. People weren't sure which products did what, or what the benefits were.

A re-launch campaign began in November 2002. Its purpose: to simplify communications and deliver a jargon free message. Using POS posters, a 16-page brochure, in-store info leaflets, web content, press ads and DM pieces, PW Copywriting created clearer, more consistent, benefit-led copy.

Click on the images below to see some of the work in pdf format.

Copywriting Portfolio - Ordnance Survey inside front coverCopywriting Portfolio - Ordnance Survey insert 1 frontCopywriting Portfolio - Ordnance Survey insert 1 backCopywriting Portfolio - Ordnance Survey insert 2 frontCopywriting Portfolio - Ordnance Survey insert 2 back

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PW Copywriting UK - a leading freelance copywriter. Part of W2 Communications Ltd. Based in South West UK, Near Bath, Bristol, Swindon & Cardiff.  © Peter Willis 2004