PW Copywriting Portfolio
City of Bristol College prospectus and website

City of Bristol College decided that their new prospectus should appeal to their core customers – 16-18 year old school leavers – and not, as with previous years, the parents. The brief was to create a magazine style prospectus with informal, ‘accessible’ copy.

The new look has been well received and Kath Tudor, Head of Marketing at the college, has commented: ‘The copy is great - it’s well targeted, concise and clear; the feedback from teachers and pupils alike has been very positive’.

Click on the images below to see some of the work in pdf format.

Working over a six-month period, web content was written for five seperate areas within the website each with very different target groups. Participating in regular fortnightly meetings with web designers, marketing managers and the webmaster PW Copywriting helped develop design, navigation and content.

www.cityofbristol.ac.uk

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